AR, VR & MXR Show

Address & Welcome: Mark Sage, Executive Director, AREA
Opening Keynote: Navigating the World of Virtual Reality
(AMRC) with Boeing has been working with a leading global supplier of work holding and containment fixturing solutions, to help create a virtual workshop to assist with pre-production and factory planning processes.

Christopher Freeman, Head of Digitally Assisted Assembly / Augmented Reality Technical Fellow, AMRC

‘How To’ & Best Practices
AR solutions benefits the enterprise by reducing costs, efficiency and ongoing processes. But what are the realities of this technology?

    Discussion Points:
  • Transforming business challenges into business opportunities using AR
  • How AR companies successfully implement ideas/best practices
  • Reducing financial spend
  • How AR affects the social world and our environments

Mark Sage, Executive Director, AREA

Panel Discussion:

Valerie Riffaud Cangelosi, EMEA New Market Development Manager, Epson Europe B.V

Richard Widgery, Managing Director / Virtual Production Director, Take4D

Joanna Webb, Head of Immersive Learning Design and Development, Pearson

11.00am Break

Carl Smith, Principal Fellow and Director of the Learning Technology Research Centre, Ravensbourne

Case Study: Smart Glasses are Not the Future of Consumer AR
Kayvan Mirza will take the audience through why Google Glass and more generally “Smart Glasses” have failed to incite consumer interest and potential solutions to bring mobile AR to the masses.

Kayvan Mirza, CEO, Optinvent

12.05pm Lunch
Travel & Tourism
AR/VR will be driving a new wave of consumerisation across the travel and tourism industry, but will the introduction of these projects boost the industry overall?

    Discussion Points:

  • Improvements to travel and tourism
  • From choosing to arriving at the destination which areas can take the most
  • What will the future look like for AR/VR in travel and tourism?
  • How will AR/VR affect travel on the ground, on the water and in the air?

Tom Emrich, Partner, Super Ventures

Panel Discussion:

Andy Wise, New Business Director & Owner, Engine Creative

Francesca Guerrera, Director, Art Wonder - Tools for Culture

Professor Dimitrios Buhalis, Head of Department of Tourism and Hospitality, Bournemouth University

What is Wearable Experience?

Carl Smith, Principal Fellow and Director of the Learning Technology Research Centre, Ravensbourne

Panel Discussion:

Brigitta Zics, Deputy Head, Department of Postgraduate Studies, Ravensbourne

Professor Paul Lefrere, Director, CCA

Will Guest, Graduate Research Student, Oxford Brookes University

2.00pm Break
Case Studies
Pioneers present case studies of their successful projects.
With vision, concepts and the future at the forefront.

Mark Sage, Executive Director, AREA

HoloLens: The Path to Mixed Reality
Microsoft HoloLens is the first fully self-contained holographic computer running Windows 10. It is completely self-contained-no wires, phones, or connection to a PC needed. Microsoft HoloLens allows you to place holograms in your physical environment and provides a new way to see your world. This session provides a mixed reality primer and an overview of the available tools & documentation to quick start your holographic application development.


Peter Daukintis, Technical Evangelist, Microsoft

Hands Free Tablet

Sanjay Jhawar, Co-founder, President & Chief Product Officer, RealWear

ArachnoTherapy on MS Hololens
Most people deal with some kind of a fear or phobia but can’t overcome it because that’s either too hard, too expensive or just to frightening for them. What if there would be a solution to that problem? A way to treat phobias from a secure environment without ever having to put yourself in ‘danger’? That is what can be possible with Mixed Reality on the Microsoft Hololens.


Felix Guett, Software Developer, Boehringer Ingelheim

3.15pm Break
3.25 pm
Three Projects that Illustrate the Importance of "Reality" in Mixed Reality
  • Bringing Star Wars AR into Disneyland Hotel and into the Park
  • Creating VR in-car for Honda
  • Turning faces into buildable mosaics at the new LEGO Flagship store in Leicester Square

Jason Yim, President and ECD, Trigger - The Mixed Reality Agency

3.50 pm
The Customer’s Futures Bright
Imagine a world where you can use your smartphone to see mannequins in shop windows model the latest fashions. Or, scan a pair of shoes to reveal similar styles, prices and customer reviews. Or, choose a top and then be notified of what accessories match and are available. Welcome to the emerging new world of the digital customer experience in retail.

Discussion Points:
  • How are retailers reinventing the customer experience?
  • What new products will revolutionise our lives?
  • How does this information in turn also help the retailer?

Muki Kulhan, Executive Digital Producer, Muki-International, Ltd

Panel Discussion:

Samuel Huber, Founder & CEO, Advir

Jason Yim, President/Executive Creative Director, Trigger

4.20 pm
Closing Keynote: Focus on the User: Application Driven Wearable Displays
This AR, VR & MXR displays - why the 'Field of Dreams' approach ("If you build it, he will come") is not going to deliver wearable systems that people actually want to buy and use. This keynote will explore successful wearable solutions that have been designed with the user-story driving the product and why focusing on the requirements will lead to success.

Greg Truman, CEO, Forth Dimension Displays

Address & Welcome: Steve Dann, Founder & CEO, Amplified Robot
Opening Keynote: Daydreaming with Google
Google led the way in bringing VR to millions through its’ revolutionary low-cost cardboard VR headset. Now it’s more sophisticated Daydream platform is set to ensure many more have the opportunity to experience interactive VR for a relatively low cost – using a mobile phone. Google’s Greg Ivanov, discusses Google’s strategy, its predictions for the future and how it is working with content makers in Europe.

Greg Ivanov, Business and Content Development, Google Daydream

Keynote: VR The Present & The Future
Have your thoughts opened to where VR can take you and your companies.
Panel Discussion:

Graham Breen, Program Manager EMEA Virtual Reality, HTC Europe

Immersive Video Storytelling to Support Big Brands
Immersive video is the next best thing to seeing a product in person.

    Discussion Points:

  • What extent are consumers willing to explore immersive video?
  • Are immersive video experiences hard to come by?
  • What technological innovation are coming next?

Christophe Mallet, Co-Founder, Somewhere Else

Panel Discussion:

Neil Mandt, Chief Executive Officer & Co-Founder, MANDT VR

Muki Kulhan, Executive Digital Producer, Muki-International, Ltd

Ashley Cowan, VR producer, CEO & Co-Founder, VR City

11.10am Break
Keynote: 360/VR & Merged/Mixed Reality
Hear specifically how the BBC, as a broadcaster can look to utilise 360/VR and Merged/Mixed Reality technology on a more mass audience basis.

Christopher Nundy, Innovation Manager, BBC

AR, VR, Global Education & Social Media
  • Disrupting surgical education using technology
  • Scaling up knowledge using social media
  • Providing a solution for the inequalities of social care globally
  • Democratising education with AR and VR

Dr Shafi Ahmed, Director, Medical Realities

12.05pm Lunch
Head Worn Devices
The future looks bright for head worn devices for both consumers and the enterprise.

    Discussion Points:

  • Which head worn devices have taken the medium mainstream?
  • How are head worn devices going to revolutionise the world?
  • What are the best headsets and which ones should you buy?

Tom Emrich, Partner, Super Ventures

Panel Discussion:

Christophe Mallet, Co-Founder, Somewhere Else

James Woodall, CTO / Joint Founder, Intoware

Graham Breen, Program Manager EMEA Virtual Reality, HTC Europe

Enterprise Mixed Reality – The Possibilities of Gaming & Mobile Games in to VR Games
What are the top tips of adapting mobile games into VR games rapidly and effectively and what are the current possibilities and challenges of gaming?

    Discussion Points:

  • Which mobile games have turned into serious eSports
  • Which great location based games will get you started?
  • Multiplayer – How sharing the gaming experience is more fun when played with others
  • How is a successful gaming product created?

Carl Smith, Principal Fellow and Director of the Learning Technology Research Centre, Ravensbourne

Panel Discussion:

Patrick O’Luanaigh, Founder & CEO, nDreams

Hadrien Lanvin, CEO, Innerspace VR

Simon Harris, Executive Producer, Supermassive Games Ltd

2.15pm Break
Case Study: Vision & Realism on Implementation
  • The role out of VR suites
  • The development of HMD use for welding simulation/access (Vive/ART/Unity), visualising assemblies
  • Main challenges; culture, big data, system integration

James Graves, Project Leader, BAE Systems Submarine

Case Study: Collaborative Mixed Reality
Fracture will present a talk covering the past, present and future of digital collaboration and visualisation. The focus will be on the tools and technology that we are building for the HoloLens and other immersive platforms, that enable new ways of collaborative design, rapid visualization and problem solving, in a variety of industries.

Mark Knowles-Lee, CEO, Fracture Games

AR, VR & MXR – What does it Mean for the Industry?
AR, VR and MXR now vastly influences industries such as: aerospace, automotive, energy, defence and medical and effects how we build, create and experience the world.

    Discussion Points:

  • How are these industries embracing the change?
  • Which influencers are more important?
  • What have these influences accomplished?
  • How is immersive technology influencing and interacting with industries?

Steve Dann, Founder & CEO, Amplified Robot

Panel Discussion:

Ed Daly, Managing Director, Seeper

Jason Lovell, Founder/CEO, Captivate

Sean Hennelly, CEO, Kopin Software

3.50pm Break
When AI & VR Meet
VR is a burgeoning and exciting industry and is redefining how we will interact with computers and with other humans. But hot on its heels is Artificial Intelligence - the ability to make computers to think like humans. The applications are huge, but one of the most exciting is in recreating human intelligence and interaction itself. In time this will be in the form of robotics, but before that, many of the applications will manifest in VR. This talk discusses how and why this will happen.

Dr Dave Ranyard, CEO, Dream Reality Interactive

Closing Keynote: Virtual Production
Leading innovators in creating complex Hollywood Special and Visual Effects, Take4D presents a peek behind the scenes of how their MR technology is helping both filmmakers and industrial designers create their next generation products.

Richard Widgery, Managing Director / Virtual Production Director, Take4D

© 2017 Augmented Reality Show All rights reserved.
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