AR, VR & MXR Show


10:00am
Address & Welcome: Mark Sage, Executive Director, AREA
10:05am
Opening Keynote: Navigating the World of Virtual Reality
(AMRC) with Boeing has been working with a leading global supplier of work holding and containment fixturing solutions, to help create a virtual workshop to assist with pre-production and factory planning processes.
Speaker:

Christopher Freeman, Head of Digitally Assisted Assembly / Augmented Reality Technical Fellow, AMRC


10:30am
‘How To’ & Best Practices
AR solutions benefits the enterprise by reducing costs, efficiency and ongoing processes. But what are the realities of this technology?

    Discussion Points:
  • Transforming business challenges into business opportunities using AR
  • How AR companies successfully implement ideas/best practices
  • Reducing financial spend
  • How AR affects the social world and our environments
Moderator:

Mark Sage, Executive Director, AREA

Panel Discussion:

Marc-Antoine Godfroid, New Market Development Specialist, EMEA, Epson Europe B.V

Richard Widgery, Managing Director / Virtual Production Director, Take4D

Joanna Webb, Head of Immersive Learning Design and Development, Pearson

11.00am Break
11:15am
Keynote: The World as a Mixed Reality Interface
We are chained to a limited range of perceptions and as a result we are subscribing to a specific version of reality. To properly explore our perceptual experience, we must understand the rules that govern our minds and bodies. There is much more to the world than what we can perceive through the five senses. We are prisoners of our perception. We never experience ourselves accurately. As a result, each individual is already living in a sort of virtual reality. Our human-centric understanding of the world and our dependence on our unreliable senses creates a very reductionist view of the physical world. Now, with the explosion of hybrid and perceptual technologies such as VR, AR and MR (Mixed Reality), we are extending the possible realities we can reach. We will explore various altered states of perception such as being out of body (via body swapping / gender swapping), adopting radically different visual or auditory systems or being focused in peripheral vision. We will also explore how we can hack our perception of vision, time, taste, smell, and as a result our corresponding judgments about the world.

Discussion Points:
What do our current imaging and sensing technologies do to our perception?
How can artificial senses be used to access a greater dynamic range of reality?
Speaker:

Carl Smith, Principal Fellow and Director of the Learning Technology Research Centre, Ravensbourne

11:40am
Case Study: Smart Glasses are Not the Future of Consumer AR
Kayvan Mirza will take the audience through why Google Glass and more generally “Smart Glasses” have failed to incite consumer interest and potential solutions to bring mobile AR to the masses.
Speaker:

Kayvan Mirza, CEO, Optinvent

12.05pm Lunch
1:05pm
Travel & Tourism
AR/VR will be driving a new wave of consumerisation across the travel and tourism industry, but will the introduction of these projects boost the industry overall?

    Discussion Points:

  • Improvements to travel and tourism
  • From choosing to arriving at the destination which areas can take the most
  • What will the future look like for AR/VR in travel and tourism?
  • How will AR/VR affect travel on the ground, on the water and in the air?
Moderator:

Tom Emrich, Partner, Super Ventures


Panel Discussion:

Andy Wise, New Business Director & Owner, Engine Creative

Francesca Guerrera, Director, Art Wonder - Tools for Culture

Professor Dimitrios Buhalis, Head of Department of Tourism and Hospitality, Bournemouth University


1.30pm
What is Wearable Experience?
Can wearable experience be considered a new form of media?
What are the complexities of experience capturing and experience re-enactment and sharing?
Which hardware is needed and what software framework can facilitate the capturing (and subsequent re-enactment) of human expertise?
Moderator:

Carl Smith, Principal Fellow and Director of the Learning Technology Research Centre, Ravensbourne


Panel Discussion:

Brigitta Zics, Deputy Head, Department of Postgraduate Studies, Ravensbourne

Professor Paul Lefrere, Director, CCA

Will Guest, Performance Augmentation Lab, Oxford Brookes University

2.00pm Break
2.15pm
Case Studies
Pioneers present case studies of their successful projects. With vision, concepts and the future at the forefront.
Moderator:

Mark Sage, Executive Director, AREA


HoloLens: The Path to Mixed Reality
Microsoft HoloLens is the first fully self-contained holographic computer running Windows 10. It is completely self-contained-no wires, phones, or connection to a PC needed. Microsoft HoloLens allows you to place holograms in your physical environment and provides a new way to see your world. This session provides a mixed reality primer and an overview of the available tools & documentation to quick start your holographic application development.

Speaker:

Peter Daukintis, Technical Evangelist, Microsoft


The Head Mounted Tablet: Pragmatic Assisted Reality in Rugged Outdoor Scenarios
Industrial field work involves service and inspection engineers, assembly mechanics and electricians – these and many other jobs require technical field documentation, work instruction, and job reports. Information services for these workers are delivered on paper or on legacy handheld devices. These systems need the use of your hands – limiting the safety and productivity of the manual task itself.

Newer needs include remote video mentoring and visualization of data from the Industrial IoT. Immersive AR may be an eventual solution, but today’s platforms are early, fragmented, fragile and require a massive investment in content transformation. Enter the industrial head mounted tablet —a new category of wearable device that acts as the pragmatic bridge to industrial AR, solving the key problems faced by 100 million global skilled field workers in heavy industry.

Speaker:

Sanjay Jhawar, Co-founder, President & Chief Product Officer, RealWear


ArachnoTherapy on MS Hololens
Most people deal with some kind of a fear or phobia but can’t overcome it because that’s either too hard, too expensive or just to frightening for them. What if there would be a solution to that problem? A way to treat phobias from a secure environment without ever having to put yourself in ‘danger’? That is what can be possible with Mixed Reality on the Microsoft Hololens.

Speaker:

Felix Guett, Software Developer, Boehringer Ingelheim


Designing Augmented Reality for Education
On return to the Wearable technology show 2017, we carry out our visions and perspectives towards technology and education. In general, we have found that current learning method in education system still holds numerous issues which affect the students being obstructed to develop. Therefore, we come up with AR solutions which we believe would ease the hardship. Having devoted ourselves to the development of education system and sophisticated technology, we have been producing and delivering a range of Augmented Reality products with affordable prices, high-quality contents, and interactive features which we hope it will contribute to the long journey of decent education system for everyone. We believe that visual enhancement is one of the key to make education becomes interactive, fun, and engaging.

Speaker:

Stella Setyiadi, Chief Marketing Officer, Octagon Studio

3.15pm Break
3.25 pm
Three Projects that Illustrate the Importance of "Reality" in Mixed Reality
  • Bringing Star Wars AR into Disneyland Hotel and into the Park
  • Creating VR in-car for Honda
  • Turning faces into buildable mosaics at the new LEGO Flagship store in Leicester Square
Speaker:

Jason Yim, President and ECD, Trigger - The Mixed Reality Agency

3.50 pm
The Customer’s Futures Bright
Imagine a world where you can use your smartphone to see mannequins in shop windows model the latest fashions. Or, scan a pair of shoes to reveal similar styles, prices and customer reviews. Or, choose a top and then be notified of what accessories match and are available. Welcome to the emerging new world of the digital customer experience in retail.

Discussion Points:
  • How are retailers reinventing the customer experience?
  • What new products will revolutionise our lives?
  • How does this information in turn also help the retailer?
Moderator:

Muki Kulhan, Executive Digital Producer, Muki-International, Ltd


Panel Discussion:

Samuel Huber, Founder & CEO, Advir

Jason Yim, President/Executive Creative Director, Trigger

Jonathan Rimon, Co-founder & CEO, TIPIT

4.20 pm
Closing Keynote: Focus on the User: Application Driven Wearable Displays
This AR, VR & MXR displays - why the 'Field of Dreams' approach ("If you build it, he will come") is not going to deliver wearable systems that people actually want to buy and use. This keynote will explore successful wearable solutions that have been designed with the user-story driving the product and why focusing on the requirements will lead to success.
Speaker:

Greg Truman, CEO, Forth Dimension Displays

9:10am
Address & Welcome: Steve Dann, Founder & CEO, Amplified Robot
9:15am
Opening Keynote: Daydreaming with Google
Google led the way in bringing VR to millions through its’ revolutionary low-cost cardboard VR headset. Now it’s more sophisticated Daydream platform is set to ensure many more have the opportunity to experience interactive VR for a relatively low cost – using a mobile phone. Google’s Greg Ivanov, discusses Google’s strategy, its predictions for the future and how it is working with content makers in Europe.
Speaker:

Greg Ivanov, Business and Content Development, Google Daydream


9:40am
Keynote: VR The Present & The Future
Have your thoughts opened to where VR can take you and your companies.
Panel Discussion:

Graham Breen, Program Manager EMEA Virtual Reality, HTC Europe


10:00am
Are We Ready for Mixed Reality?
The evolution of MR is a space that we are not used to and the changes that MR will induce in the society will be enormous. Human creativity and imagination will be expanded and the economy and industrial processes will be more efficient. However, with this also comes social breaches, a lack of understanding and inequalities.

    Discussion Points:
  • How will MR revolutionise our lives - could it do away with laptops, tablets and other such devices?
  • Are we moving into a new era for personal technology?
  • Which companies will define the 21st Century and provide a foundation for the future?
  • What are the key pros and cons with MR?
Moderator:

Steve Dann, Founder & CEO, Amplified Robot


Panel Discussion:

Asad Arshad, Founder, Chairman & CEO, iFavour

Tom Emrich, Partner, Super Ventures

Oliver Kibblewhite, Head of Special Projects, Rewind FX

Tom Carter, Chief Technical Officer, Ultrahaptics

10:40am
Immersive Video Storytelling to Support Big Brands
Immersive video is the next best thing to seeing a product in person.

    Discussion Points:
  • What extent are consumers willing to explore immersive video?
  • Are immersive video experiences hard to come by?
  • What technological innovation are coming next?
Moderator:

Christophe Mallet, Co-Founder, Somewhere Else


Panel Discussion:

Neil Mandt, Chief Executive Officer & Co-Founder, MANDT VR

Muki Kulhan, Executive Digital Producer, Muki-International, Ltd

Ashley Cowan, VR producer, CEO & Co-Founder, VR City


11.10am Break
11:15am
Keynote: 360/VR & Merged/Mixed Reality
Hear specifically how the BBC, as a broadcaster can look to utilise 360/VR and Merged/Mixed Reality technology on a more mass audience basis.
Speaker:

Christopher Nundy, Innovation Manager, BBC


11:40am
AR, VR, Global Education & Social Media
  • Disrupting surgical education using technology
  • Scaling up knowledge using social media
  • Providing a solution for the inequalities of social care globally
  • Democratising education with AR and VR
Speaker:

Dr Shafi Ahmed, Director, Medical Realities


12.05pm Lunch
1.15pm
Head Worn Devices
The future looks bright for head worn devices for both consumers and the enterprise.

    Discussion Points:

  • Which head worn devices have taken the medium mainstream?
  • How are head worn devices going to revolutionise the world?
  • What are the best headsets and which ones should you buy?
Moderator:

Tom Emrich, Partner, Super Ventures

Panel Discussion:

Christophe Mallet, Co-Founder, Somewhere Else

James Woodall, CTO / Joint Founder, Intoware

Graham Breen, Program Manager EMEA Virtual Reality, HTC Europe


1.45pm
Enterprise Mixed Reality – The Possibilities of Gaming
What are the top tips of adapting games into VR games rapidly and effectively and what are the current possibilities and challenges of gaming?

    Discussion Points:

  • eSports/ location based games
  • Multiplayer – How sharing the gaming experience is more fun when played with others
  • Creating a successful gaming product
  • Possibilities of Mixed Reality in Gaming
Moderator:

Carl Smith, Principal Fellow and Director of the Learning Technology Research Centre, Ravensbourne


Panel Discussion:

Patrick O’Luanaigh, Founder & CEO, nDreams

Simon Harris, Executive Producer, Supermassive Games Ltd


2.15pm Break
2.35pm
Case Study: Vision & Realism on Implementation
  • The role out of VR suites
  • The development of HMD use for welding simulation/access (Vive/ART/Unity), visualising assemblies
  • Main challenges; culture, big data, system integration
Speaker:

James Graves, Project Leader, BAE Systems Maritime

2.55pm
Case Study: Collaborative Mixed Reality
Fracture will present a talk covering the past, present and future of digital collaboration and visualisation. The focus will be on the tools and technology that we are building for the HoloLens and other immersive platforms, that enable new ways of collaborative design, rapid visualization and problem solving, in a variety of industries.
Speaker:

Mark Knowles-Lee, CEO, Fracture Games

3.20pm
AR, VR & MXR – What does it Mean for the Industry?
AR, VR and MXR now vastly influences industries such as: aerospace, automotive, energy, defence and medical and effects how we build, create and experience the world.

    Discussion Points:

  • How are these industries embracing the change?
  • Which influencers are more important?
  • What have these influences accomplished?
  • How is immersive technology influencing and interacting with industries?
Moderator:

Steve Dann, Founder & CEO, Amplified Robot


Panel Discussion:

Ed Daly, Managing Director, Seeper

Jason Lovell, Founder/CEO, Captivate

Sean Hennelly, CEO, Kopin Software

3.50pm Break
4.00pm
When AI & VR Meet
VR is a burgeoning and exciting industry and is redefining how we will interact with computers and with other humans. But hot on its heels is Artificial Intelligence - the ability to make computers to think like humans. The applications are huge, but one of the most exciting is in recreating human intelligence and interaction itself. In time this will be in the form of robotics, but before that, many of the applications will manifest in VR. This talk discusses how and why this will happen.
Speaker:

Dr Dave Ranyard, CEO, Dream Reality Interactive


4.20pm
Closing Keynote: Virtual Production
Leading innovators in creating complex Hollywood Special and Visual Effects, Take4D presents a peek behind the scenes of how their MR technology is helping both filmmakers and industrial designers create their next generation products.
Speaker:

Richard Widgery, Managing Director / Virtual Production Director, Take4D


© 2017 Augmented Reality Show All rights reserved.
Website by: MyWorldofExpo
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